Reaching the target audience
Carrie Coren Design was hired by a wellness research company, Pro-Change Behavior Systems, when they needed to reach a specific audience. The clinic was using the “Fresh Start” wellness program, provided by Pro-Change, to educate a younger, lower-income population about the dangers of smoking during pregnancy.
Carrie Coren Design started by creating a brand look reminiscent of graffiti. Light colors balanced with bold fonts were used for the logo and throughout the multiple aspects of this robust campaign.
Assorted touch points
The campaign used multiple touch points to reach the clients. Posters in the waiting rooms; branded “prescription pads” that the physicians would hand out after the exams; bill stuffers that were included with invoices.
A different message, “Be the Hero” was used on materials for the staff break rooms, reminding busy clinicians to encourage the program when meeting with patients.