Carrie’s work on the iWin program started with the logo. Targeting a diverse military population, the iWin logo needed to be gender & branch neutral. After researching military branding, the color purple was used for it’s universal appeal (purple being the color that symbolizes all branches of the military – Air Force blue, Army green, Coast Guard blue, Marine red and Navy blue).
The iWin campaign included multiple tactics across print and digital media for the recruitment part of this research study.
Design and project management of a challenge coin, was handled by Carrie Coren Design. The challenge coin is given to users when they completed the behavior change program,
Understanding what motivates the end user sets Carrie Coren Design apart from other graphic designer studios!