Pro-Change Behavior Systems
Pro-Change Behavior Systems, Inc. integrates evidence-based behavior change programs into their partners workplace wellness packages. Carrie Coren Design frequently works with Pro-Change to create communications that both inform and motivate the end user.
"Our programs help people make difficult lifestyle changes. Carrie has a unique gift for creating visual communications that not only cut through the clutter, but also inspire people to make a change. She is incredibly skilled at understanding and creating designs that resonate with the diverse target audiences with whom we work."
— Sara Johnson, CEO and Co-President
Pro-Change Behavior Systems, Inc.
Infographics
Infographics are the ultimate in visual communications. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends. Carrie Coren Design's infographic work allows Pro-Change to present the science behind their studies in an easily absorbed format.
Carrie Coren Design was brought in to develop branding for FreshStart, a smoking cessation program targeting an urban client base. The logo uses a font reminiscent of street art. The campaign used a variety of print and digital communication tactics, such as the posters show above, to reach the target audience.
Carrie’s work on the iWin program started with the logo. Targeting a diverse military population, the iWin logo needed to be gender & branch neutral. After researching military branding, the color purple was used for it’s universal appeal (purple being the color that symbolizes all branches of the military – Air Force blue, Army green, Coast Guard blue, Marine red and Navy blue).
The iWin campaign included multiple tactics across print and digital media for the recruitment part of this research study.
Design and project management of a challenge coin, was handled by Carrie Coren Design. The challenge coin is given to users when they completed the behavior change program,
Understanding what motivates the end user sets Carrie Coren Design apart from other graphic designer studios!