Print is not dead
While digital may rule, there is a need for print.
The Forbes Communications Council recently discussed the pros, cons, and future of printed materials. One council member said that with so much digital messaging competing for your attention, a well-designed, printed piece will get noticed. And, depending on the age of your targeted consumer, that piece may hang around on their desk or kitchen counter longer before being discarded. Here’s a link to that article; it’s fascinating.
And a study done by the USPS sites neuroscience to explain the human response to print. You can read the story here, but the cliff notes version is this; “As human beings, we are wired to respond more strongly to physical, printed messages. Participants have a stronger emotional response to physical ads and remembered them better.”
Carrie Coren Design recommends combining print components with digital marketing. A multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.
The print portfolio below has digital versions that were used on facebook, instagram, linked in and banner ads. So, the answer to the question I ask on my home page, “Why are visuals are so important?” is, because that’s how we’re wired.